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Loyalty

The product is focused on specialized loyalty processes. Functionality of the TCT Loyalty loyalty program management system
Below are the ready-made processes for the loyalty system
Profiles
• Maintain a unified database of PL participants and get quick access to the participants' data (in particular, full name, gender, date of birth, marital status, address of residence, phone number, email address).
• Get access to a single database on the participants of the submarine through a WEB browser.
• Updating contact information from various sources
• Clients register in a submarine using:
- Paper questionnaire (which is subsequently processed by the operator of paper questionnaires and transferred to the standard web service of the System for registration). The uniqueness of the PL Member is determined by the number of a mobile phone or e-mail.
- Customer's LC on the site
- Manual registration of a PL participant through the System interface by the PL manager or the operator of the PL data entry when registering: name, gender, date of birth, address of residence, phone, email address, social network identifiers (fb.com, instagram)
Cards
• Generate card numbers according to preset templates, with the ability to specify different types of cards, using the standard functions of the System.
- Use different types of cards with the possibility of establishing different accrual rules for them. At the moment, the company plans to accrue bonuses of 5, 10% of the purchase amount.
• Replace the old PL Member card with a new one (if lost) while maintaining the balance of bonus points.
• Maintain various statuses of cards in the System, using for this the standard functionality of the System for changing statuses of cards. Possible card statuses: New, Active, Blocked, Closed, Completed.
• View purchase history on the sub map using the System interface.
• Block the membership card of the submarine through the System interface.
Orders and sales
• Receiving orders from IM, searching for a client, communication with a client via e-mail, SMS, calls
• Implementation of work from a virtual shelf
• Custom display of order lines
• Functionality of the action on the order as a whole
• Functionality of the action on the order item
• The conclusion of the availability of goods in stores at the position of the order and on the order as a whole
• Prioritization of the withdrawal of the availability of goods
• Request to the store to confirm the availability of goods
• Obtaining the result of a request for the availability of goods
• Offer store alternatives to goods
• Ability to send multiple requests for the availability of goods in the store
• Sending notifications by mail / SMS to the client about the status of the order
• Cross / Up Sale
• WishList
• Exchange of goods
•Purchase returns
• Abandoned basket
• Digital customer footprint
• Unloading balances of goods in stores from 1C
• SLA
• Calculation of the order receipt through Azure
• Work with bonuses on order
• Work with addresses on the order
• Commit history for orders
Calculation and provision of discounts
• If there are competing rules, be able to calculate by the priority of the stock (discount rule) or by the maximum discount value.
• Set the validity period of the discount rule not only static (according to the actual dates of application), but also set dynamically, relative to the date of the first promotional purchase, or from the moment of accumulating a certain amount of purchases
• Calculate discounts not only as relative values (percentage) to the amount, but also fixed values for the whole purchase as a whole, for each item of the check, for each commodity unit.
• Set variable conditions for the provision of discounts, depending on the following parameters:
- Place of purchase (affiliate store network \ separate store network).
- The composition of the check (the presence in the check of certain goods or services, groups of goods, subgroups of goods, brands, suppliers, the number of units of goods for each item).
- Relationships within the commodity composition of the check: discounts on certain goods, provided that there is some other product or item of a given price category in the check.
- The quantitative relationship of the composition of the check: a discount on a certain set of goods in a given quantity, if the check contains some other set of goods in a different specified quantity (sets in the purchase).
- Date and time of purchase.
- The accumulated amount of purchases for a certain period of time, either for a single object (partner / store), or for a group of infrastructure objects (group of partners or stores).
- The presence of previously made purchases of certain goods or services, or groups of goods or services for a certain period (year, half year, quarter, month, week), with a limit of not more than a year and not less than a week.
• Convert payment for the purchase using the bonus account into a discount on this purchase.
• Provide discounts on stocks in the form of a fixed price for the goods. When the promotion is set not as a percentage of the cost, but as a fixed cost, less than the price set at the price list. The system must calculate for each product such a discount rate so that the actual price of the product coincides with the set price of this product for promotion.
• Provide discounts in the form of MxN, that is, support promotions, for example, 4 products at a price of 3.
• Maintain discount basic shares, but with the additional coincidence of certain conditions, increase the rate or value of the discount by the specified ratio. For example, the basic rule gives a 3% discount, but in the morning hours the rate increases by 2 times.
Newsletters
• Distribute SMS messages to the participants of the submarine (the system generates messages and then, using the SMPP protocol, transmits them to the SMS provider of the Customer).
- Refine service
• Conduct mailings to participants of the Viber submarine. Form messages in the System and then transfer them to the Viber-provider of the Customer according to one of the standard protocols of the System selected by the Customer.
• Keep a mailing history
• Perform automatic birthday greetingsun vb
• Set up group thematic e-mail and SMS mailings by forming thematic marketing lists and sets of contacts. Viber
• Conduct trigger SMS and e-mail messages using standard functions of the System.
Bonus Points
• Accrue bonus points for participants of the submarine according to custom rules (permanent rules, periodic, seasonal and special promotions, priority for triggering the rules).
• Manually dopbala - problematic, events, through the contact center
• Accrue bonus points for non-financial activities of customers: for registration, for the first purchase, birthday.
• Manage the application of accrual rules based on the choice of rule parameters: maximum (a rule is triggered that gives the maximum number of points among all suitable rules), a sum (points are summed up according to all suitable rules), priority (rules work according to their priority).
• Manage the lifetime of the accrued points, indicating the parameters for the start of validity of bonus points, parameters for the expiration of validity of bonus points, depending on the setting of the bonus rule.
• Accrue a fixed value for bonus points or a calculated percentage of the purchase price.
• Support the accrual of points for non-fiscal operations - manually by the user of the System and automatically by schedule for a given marketing list.
Cash transactions
• Keep in contact with the loyalty card with a cash account.
• Ability to pay with a cash account when making purchases.
• Ability to convert cash account funds into bonus points and vice versa.
• The possibility of combining cash accounts into a master account so that the funds of the entire master account can be used to make an operation on any loyalty card included in the master account.
Payment
• Additional integration with the site
• Ability to send payment links via LiqPay
• Formation of invoices (printed form), sending by e-mail
• Breakdown of payments on the seller's legal entities
• Formation of accounts for 2 jur. faces
• Method of payment with Certificate, Credit, Payment by installments
Logistics
• Integration with 1C regarding transfer of orders
• Integration with New mail to create delivery requests
• Breakdown of logistics in the jur. persons seller of goods
• Formation of consignment notes
• Integration with New mail about receiving delivery status
• SLA
Polls
• Designer for the formation of surveys of various contents with the possibility of branding
• Sending personal survey invitations
• Formation of public links to the survey for publication on social networks and on the site
• Collection of all information in a separate system model
• In the participant's card see statistics on completed polls
Social networks
• Automatic receipt of data on user actions from the API of the following social networks: o Facebook; o Instagram.
• Track the actions of users registered on the customer's website by registering through a social network, or when connecting an account in a social network to an account on the customer's website (transferring data on user registration on the customer's website to the database of the integration system with social networks is not included in the basic capabilities of the system )
• Set up rules for automatic user interaction for a specific tracked action with a specific post or group belonging to an organization on a social network.
• Create a sequence or group of rules in order to track a series of user actions, for example, to fully comply with the conditions of a group of rules, the user must like the post and write a comment.
• When the conditions specified in the rule are met, the solution should allow you to configure the following possible response actions (some actions require the presence of the TCT Loyalty program operating in production mode):
• Accrue bonus points in the TCT Loyalty program if the user is a member of it;
• Issue a discount coupon in the TCT Loyalty program also if the user is a member of it;
• Keep and allow viewing in MS CRM on the form of contacts the history of user actions in social networks, as well as the implementation of the rules regarding these actions.
Appeals
• Register calls from the Participants of the PL through the standard functionality of the System: o manually by the user of the System o when an incoming call
• Formation of the processing route
• Using the knowledge base
• Reflect appeals in the personal account of the client
• Close registered applications from the Participants of the PL through the standard functionality of the System (manually by the user of the System)
User roles
• Configure access rights with differentiated access to information for users or user groups.
• Manage the roles of System users and the assignment of the necessary access rights to roles. Moreover, rights can be given to various types of objects.
Integration with customer systems
• Integrate with the customer's barcode equipment using the TCT Loyalty POS-terminal web-service.
• Integrate with the Customer's online store using the web service for interaction with TCT Loyalty POS terminals.
• Interact with the Customer's LC using the web service.
• Receive data on the product catalog and organizational structure from the customer's accounting system. It is assumed that the accounting system stores and processes this information and has mechanisms for uploading available data to external systems.
• Interact with the operator of paper questionnaires using the built-in web-service for registration of submarine participants.
Historical data migration
• Directories
• Products
• Customers site and 1C
• Online Store Orders
• Sales 1C
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